Læs vores designtanker med Jakob Wagner | Nordgreen

Design

Nordgreen, based in the heart of Copenhagen, Denmark, embraces a design philosophy that intertwines Nordic simplicity with a deep connection to purpose and nature. This Copenhagen influence brings a timeless, minimalist aesthetic to each watch, where every element is meticulously designed to blend seamlessly, honoring both material and function. Each piece reflects a philosophy that values mindful choices, inviting users to connect with a product that tells a story of elegance, intentionality, and a commitment to “do better”.

To bring these beautiful timepieces to life, we collaborate with experienced Danish designers who share our vision for creating products that are not only visually stunning but also meaningful and functional. Their expertise ensures that every Nordgreen watch embodies the essence of thoughtful design, combining tradition with innovation.

Jakob Wagner

For three decades, Jakob Wagner holds true to his design vision: Refining and expressing meaningful values in every piece he creates, aiming to enrich the user experience beyond function and aesthetics.

Jakob’s portfolio includes furniture for five of the top Italian brands, seven headphones and several speakers for Bang & Olufsen (2011-2021), and the first six watches for Nordgreen, resulting in numerous international awards.

His unique way of re-enchanting Scandinavian minimalism increasingly touches people globally. Currently, he is creating works layered with meaning, emanating wisdom, inviting us to embody the change we want to see.

“ We live in consequential times. Our choices today have far-reaching implications. I believe design can - and should - inspire us to shape the future we truly want to live in.

Each of the watches I design is a conscious composition. I seek to make it more relevant and forward-looking. More timely. Expressing universal values through a meaningful, open-ended story. One that resonates.

Every watch is a celebration of an aspirational aspect of life. Sharing this particular frequency of living carries a wish to inspire and remind: It is time. Time to reconnect. Time to embrace the timeless human values of tomorrow “

Jakob Wagner

Magnus Jørgensen

Known for his refined and minimalist approach, Magnus Jørgensen is an Instrument Maker and Industrial Designer with a career that spans more than a quarter-century.

With a focus on functional yet elegant Danish design, Magnus's distinguished portfolio features his role as Creative Director for Rosendahl Design Group, where he oversaw the Holmegaard, Arne Jacobsen, and Kay Bojesen brands. Additionally, he has been a Design Developer for Fritz Hansen, a renowned Danish furniture design company that has won numerous prestigious awards.

"Nordgreen's vision and mission truly resonate with me. It highlights the significant message of making deliberate choices with our time for our benefit and that of the world around us."

Magnus Joergensen